Fractional Marketing & Operations Leadership
Most growing businesses don't need a full-time CMO or COO. They need someone who has done it before, working alongside their team at the right level of involvement. I step into your business as a senior marketing and operations leader — part-time commitment, full-time impact. The capabilities below are how that leadership gets applied.
Lead Generation
Outbound, inbound, paid, or organic — built around where your buyers actually are. Performance-tracked from day one.
Growth Strategy & Positioning
Go-to-market planning anchored in your actual competitive landscape. Positioning, sequencing, and channel prioritization built to compound over 12–18 months.
CRM + Pipeline Ops
CRM architecture that reflects how your team actually sells. Automated workflows, stage definitions, and pipeline hygiene that make your data trustworthy.
What Fractional Leadership Actually Looks Like
I step into your business as a senior marketing and operations leader — not as a vendor managing deliverables from the outside, but as a working member of your leadership team. I'm in your meetings, your CRM, your strategy conversations. I own outcomes, not just tasks.
Most clients engage on a monthly retainer. Some start with a defined project. Either way, you get senior-level thinking applied directly to the problems that matter most — without the overhead of a full-time executive hire.
Additional Services
Marketing Operations
The infrastructure behind your campaigns. Attribution, reporting, tech stack rationalization, and the connective tissue between marketing and sales — built so your team knows what's working and can act on it.
Process Design + SOPs
The systems that let your business scale without you in every decision. I document, systematize, and optimize the core workflows that drive execution — so your team delivers consistently without the founder as the bottleneck.
Org Structure + Hiring
The right team for the next stage of growth. I design the roles, reporting lines, and hiring sequence that match your revenue trajectory — so you're building ahead of the need, not reacting to it.
Fractional Marketing & Operations Leadership
The umbrella engagement. I step into your business as a senior marketing and operations leader — part-time commitment, full-time impact. Every capability on this page is delivered inside this model.
How Engagements Work
Monthly Retainer
Ongoing embedded leadership. Best for businesses ready to build systems over 6–12 months. Most common engagement model.
Project-Based
Defined scope, defined timeline. Ideal for a specific deliverable: a go-to-market launch, a CRM rebuild, a positioning overhaul.
Advisory + Implementation
Strategic guidance paired with hands-on execution. Russell directs and implements — no handoffs to junior staff.
Hourly / Fractional Hours
Available for specific needs or exploratory engagements. Not the primary model, but available when it fits.